What is Digital Marketing (DM)?
Digital marketing is a marketing activity or promotion of a brand or product using digital media or the internet. The goal of digital marketing is to attract consumers and potential consumers quickly. As we know, the acceptance of technology and the internet in society is very wide, so it's no wonder that digital marketing activities are the main choice for companies.
As a result, companies compete with each other to create interesting content to be displayed in their marketing in cyberspace.
Understanding Digital Marketing According to Experts
Of course, experts in digital marketing have their own definitions. The understanding of DM according to experts is as follows.
1. Ridwan Sanjaya & Josua Tarigan (2009)
Digital marketing is a marketing activity including branding that uses various media. For example, namely blogs, websites, e-mail, adwords, and various social media networks.
2. Kleindl and Burrow (2005)
Digital marketing is a process of planning and executing concepts, ideas, prices, promotions and distribution. In simple terms, it can be interpreted as the development and maintenance of mutually beneficial relationships between consumers and producers.
3.Heidrick & Struggles (2009)
Digital marketing uses the development of the digital world to carry out advertisements that are not directly heralded but have a very influential effect.
Advantages of Digital Marketing
The number of digital marketing used by companies, proves that DM has many advantages and benefits that can be obtained. Here are some of the advantages of DM compared to conventional marketing.
1. Speed of Spread
Marketing strategies using digital media can be done very quickly, even in seconds. In addition, DM can also be measured in real time and precisely.
2. Ease of Evaluation
By using online media, the results of marketing activities can be immediately known. Information such as how long your product has been watched, how many people view your product, what percentage of sales conversions are from each ad and so on. After knowing this kind of information, then you can evaluate which ads are good and bad. So you can improve for the next period.
3. Wider reach
The next advantage is the geographical coverage of the DM which is wide. You can spread your brand or product around the world in just a few easy steps by using the internet.
4. Cheap and Effective
Compared to traditional marketing, of course digital marketing is much cheaper and more effective. Up to 40% saved on budget costs, according to Gartner's Digital Marketing Spend Report. In addition, the survey also shows that 28% of small entrepreneurs will switch to digital because it is proven to be more effective.
5. Build a Brand Name
Digital marketing helps you build a good brand name. The existence of cyberspace with the presence of your brand is very important because people will search online before buying your product.
Types of Digital Marketing
Website is very important in showing the professionalism of the company, helping consumers to know your business, efficient promotion and easy business media.
2. Search Engine Marketing
Attempts to make company websites easy to find in search engine systems. Search Engine Marketing is divided into Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO is done alone takes longer and is cheaper, whereas SEM is paid but is faster.
Circulate platforms on social media like Facebook and Twitter because they can be done at minimal costs and even for free. This of course can increase the company's brand.
4. Online Advertising
Promotion media via the internet for a fee. This can get consumers more quickly and satisfactorily but is somewhat more expensive than the previous type.
5. Email Marketing
You can provide the latest information about ongoing promotions or the latest products or services.
6. Video Marketing
In this way, you can immediately explain about your business, explain the product and how to use it and display customer testimonials.
How to Get Started with Digital Marketing?
After knowing some of the basic concepts of digital marketing, are you interested in trying it? To start marketing using digital media, there are a number of things you need to prepare.
First, prepare the tools used to do the marketing. Some of the tools that can be used in digital marketing include: websites,social media accounts, brand and product identities, blog uploads, online footprints (reviews, feedback from customers, etc.). In the world of digital marketing, this tool is an asset to you, so take care of it well.
Second, prepare content that attracts attention and is shareable. Content can be in the form of photos, videos, writings or something else. You also have to determine your marketing goals and target market tailored to the content.
Third, you can start uploading and then evaluate each upload on each social media owned, determine which ones provide feedback and focus on a few assets that provide good feedback for your business.
The next step you can take is to enter and join the public marketplace forum. Make sure your business profile is good, because it will affect the brand image.
Digital Marketing Strategy.
1. Search Engine Optimization (SEO)
SEO is an effort to optimize a site in order to get the top rankings from search results. In order to be ranked top, you need to understand how the search engine systems are. Media that can be used such as websites, blogs and indographics.
2. Content Marketing
Plan, create and share content about the company. This is to attract readers to know the business and motivate them to become buyers. This content can be made in the form of blog uploads, social media, articles, e-books, indographics and online brochures.
3. Marketing Automation
Marketing Automation is a technique of automating repetitive tasks. Tasks such as workflow, content upload stack and campaign reports. This automation can be done on digital channels such as email and social media.
PPC is a way to drive traffic to your site for a click. For example Google AdWords, you pay and then get the top slot for each search on Google and are charged a fee for each click. Apart from that, there are also Facebook Ads and LinkedIn Sponsored Messages.
5. Native Advertising
Form of paid content that is displayed in a form that has similarities with media content and its placement. Content that looks and functions like part of the associated media. For example Promoted Post on Instagram and Facebook.
6. Affiliate Marketing
You partner with other people's services or sites to make commissions by referring readers or visitors to your business. For example hosting video ads with Youtube.
7. Social Media Marketing
You promote brands and content on social media such as Facebook, Whatsapp, Twitter, Facebook Messenger. Social media is a means of exaggerating brands. However, initially, just focus on one social media to shorten time, money, human resources and knowledge. Then determine the personality you use in social media, such as formal or semi-formal.
What is the Digital Marketing Budget?
Digital marketing is expensive or not depending on the type of DM used by your company. Digital marketing such as SEO and content, of course, does not spend a lot of money. However, digital marketing, such as online brochures and email, of course, requires certain costs.
After knowing about digital marketing, for the success and smooth running of your business, of course, you must also be supported by good financial planning. Performing financial calculations, reporting and analysis is a supporting activity for implementing a marketing strategy.
Therefore, with the help of reliable accounting software, you can prepare financial reports easily and accurately. One of the accounting software that you can use is Journal. Journals are online accounting software with various features that make the accounting process easier, starting from making financial reports, calculating costs, managing stock and making tax reporting easier.